Online Advertising

People spend a significant amount of their time online each day. This is true even of our newspaper readers. While a traditional print campaign can reach tens of thousands, an online campaign can reach hundreds of thousands. Our online audience is generally well-educated, has a disposable income, and is well engaged with digital media.

We offer several different ad sizes, capabilities, and positioning to give your business the exposure it needs. Thanks to our interactive and visually appealing ads, we can help you increase the number of visitors to your web site. We also provide monthly reporting that shows you exactly how your campaign is performing, and our team of experts works with you to help you more effectively engage our audience.

Our online advertising is comprised of different focus types: content targeting, location targeting, behavioral targeting, demographic targeting, and site targeting. Content targeting places your ad in sections or stories that are directly related to your business. Ads appear to people who are reading about those topics, meaning that your ad interacts only with those people showing a direct interest in what you do. Location targeting focuses on customers in certain geographic areas like a city, state, zip code, country, or radius. Similar to the Community News print section, location targeting is only meant to target people in specific areas. Behavioral targeting is based on an individual’s tracked interests and online activity. They receive your ads because what they are doing shows that they could be a future customer. Demographic targeting concentrates on people in specific categories: age, gender, and more. Finally, site targeting brings people back to your site by showing them something from their previous visit and encouraging them to return to your site for more information.

Online advertising is adaptive, consistent, and nearly ever-present. When you want to get in front of people effectively, let the team at the Times Free Press work with you to create the kind of customized messaging that will produce results.